Marketing in Microsoft Company Research Paper Example | Topics and Well Written Essays - 750 words

Marketing in Microsoft Company - Research Paper Example Marketing in Microsoft Company The company started as from 1975 and located in United States of America. The fact that technology has grown to a very high level, the company plays a great role of developing new versions of soft wares now and then (Scott, Lee, and Weiss, 2008). As a matter of fact, computers are used all over the world. They are used in companies, institutions and in many other fields. In industries such as business related, the company makes most of the products. Microsoft has provided a very good zone for those who wish to market their viral products. The company has been able to make it more profitable due to the marketing strategies it utilizes. Principle of marketing that Microsoft company uses Product As the main principle, a company’s product must provide the required value to expected clients. The softwares that are produced by the company are friendly to use. However, the soft wares are readily available to the customers. The products are unique and helpful to the users. However, the best thing about the products is that they are essential in any computer. This makes them a basic need for any computer user. However, they work well with most operating systems. The programs are made in such a way that they contain a lot of security. The company does this through ensuring that the security of their softwares is very high and very hard to be destroyed. The company targets at meeting the needs of all those computer users in different fields such as schools, hospitals, industries, companies. With the use of the soft wares, all the business enterprises are in a position to easier their workload and reduce costs. However, the company meets the main target of making profit. The quality of the product is ensured to be very high and the best. This makes the company’s products more preferred as compared to other companies. In terms of quality, statistics have ranked Microsoft Company as leading in several rankings (Scott, Lee, and Weiss, 2008). Pricing Measuring with the industries prices, a company must set competitive prices that will ultimately generate profits. In this reference, Microsoft Company’s pricing of its products is very standard in that depending on the quality and the target market. The prices are relatively low and affordable to those who earn very little. This makes the company have more customers since it m inds the welfare of all the customers. However, the quality of the product is what makes the company attract more customers (Scott, Lee, and Weiss, 2008). Placement The location of buying the products and manner of delivery matters in the marketing process. The company uses search engines to deliver its product to the customers worldwide. Search engines such as Google are widely used by the company for online marketing of its products. This mode of distribution ensures that any person who can access internet can get the product very easily without incurring any cost of traveling to the place where the company is located. This mode of delivery is the best since it ensures that the products are well distributed and readily available to the willing and potential buyers. The company uses the strategy of networking in order to reach more customers (Scott, Lee, and Weiss, 2008). Promotion Companies should ensure that potential customers are aware of the existence of their products especia lly innovations. Genuineness in promoting its products makes it friendly to the customers. It targets at ensuring that the communication between the company and the customers is